Should your business be on the Web?
Use this worksheet to find out:

• Is your business reliant upon current technology? Are many of your customers involved in high tech?
• Does your business do a lot of mail order?
• Do you offer a product or service in demand around the country or around the world and is accessible to non-local customers?

  If you answered yes to any of the above questions, your business should definitely be on the Web.

• Does your business provide information as part of your service/product?
• Do your customers expect or need free information?
• Woud your customers be better informed / educated about your product or services if they could preview it on the Web first?
• Do you maintain a current print catalogue?
• Do you receive a lot of customer service telephone calls and sales telephone calls?
• Do Web demographics match your current and prospective customers?
• Are your competitors finding success on the Web?

  If you answered yes to any of the above questions, your business could definitely benefit from Web exposure.

• If your business is mainly local, can you see a way in which you could expand it to serve non-local customers?
• If you are interested mostly in serving local customers, is there a local base that would be better served on the Web?
• Is there a growing movement of businesses in your community onto the Web?
• Would having a website improve your standing in your local business community?

  If you answered yes to any of the above questions, putting your business on the Web could improve customer relations and increase local and non-local opportunities.

• Do you have a very small advertising budget?
• Do you enjoy being creative with a small budget?
• Do you enjoy exchanging information with your customers and colleagues?
• Is information and/or research a part of your business?
• Are you curious about the future directions of business on the Web?

  If you answered yes to any of the above questions, you could expand your ideas and your business with a small investment by setting up a website.